Avanti il prossimo
( The brief )
A series tailored to Riccardo Dose and his partner Dadda. Born as “Indovina il…” (“Guess the…”) and now called “Avanti il prossimo” (“Next!”): in front of them, a group of people all pretending to be something, but only one is telling the truth. Riccardo and Dadda have to work out who.
( The production )
We built the game mechanics round by round: questions and hands-on challenges to eliminate one contestant at a time, up to the final verdict and the reveal of the mystery character. Multi-cam shooting with dedicated audio on every contestant, a YouTube-paced edit with graphics, and vertical cut-downs for Shorts, Reels and TikTok.
( What we did )
- + Round-based series format
- + Long-form episodes 16:9
- + Vertical cuts 9:16
- + Thumbnails & graphics
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